Portfolio

On Air, On Screen, On Print.

Over the last decade, I have worked with a variety of media for many different clients, which has given my portfolio depth and diversity.

It takes more than creativity to develop powerful brand interactions that communicate a company's values and advantages. It requires understanding, strategic thinking as well as collaboration. Major co-contributors are credited in the portfolio below:

Filmtastica

Logo design

The client states

"Jon developed a concept of themes where the logo could take on different variations depending on the genre. The two variations 'Fantastica' (kids) and 'Erotica' (adult) were targeted at different groups. In the kids-logo visual moods of happiness and tilted lines aim the viewer toward morning cartoons and days with the family. The Adult logo, on the other hand, uses volume and effects to convey a more voluptious sense without loosing sight of the stamp of quality and control."

"Jon was very sensitive to the delicacy of conveying our brand values throughout the process. His concept of a master brand and splitting our sub-brand into variations meant that we actually recreated part of our business plan and became better at focusing on our different genres."

- Peter Toni Hansen

The brand challenge of this online video store was to create broad public appeal by creating a feeling of entertainment and popcorn combined with a strong undercurrent of quality and style. It was from this outset that the name "Filmtastica" was chosen to convey the fantastic and the magical without loosing sight of the basic premise of movies, and it was to support and enhance this message with a sense of quality that the logo was designed with careful attention to curves and balance between the individual elements.

Kids sub-brand.
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Adult sub-brand.
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Logo all audiences

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